What
does the Incredible Shrinking Mortgage Industry
mean for
you and your clients?
From
The National Real Estate Post (read
the full report here)
“According to the Bureau of Labor
Statistics there’s 218,100 real estate credit employees working in the field,
and that’s a 1.9% decrease over last year and .8% down from last month. So
what’s it all mean? The MBA (Mortgage Bankers Association) was predicting as
much as a 32% drop in business this
year.”
Workers
in my industry encourage each other by saying “as more and more originators
leave the industry, this situation leaves us with less competition.” In my
view, this is so much “whistling in the dark” as the raw economic realities
also tell us that those who are left will be competing over a smaller piece of
the pie. Besides, I do not mind competition. In such an environment,
disciplined and industrious workers can do well.
Add
to that the animus that the CFPB (Consumer Finance Protection Bureau) has
toward all mortgage industry workers and we have the principle of diminishing
returns. As compliance burdens grow and the actual hours required for taking
and processing a mortgage loan increase, and as the compensation (pay) for that
same loan decreases or even stays the same, the modern loan originator
approaches the age-old question “is it worth it?” *At some point, a less risky
profession that provides any compensation becomes more attractive.
WHAT DOES IT MEAN FOR YOUR CLIENTS?
But,
that’s a glimpse into what it means for me. So, what does it mean for you (the family law attorney) and
your clients (really, every potential borrower out there)?
Here’s
the inescapable principle – it means the same thing to you and your clients as
it means to me. Less service and access to housing finance money even while new
accommodations are being made for lending. In other words, the diminished
access to mortgage money is not because there is less money to lend – it’s
because there are fewer professionals to accommodate the need in an efficient,
cost-saving manner.
Yet,
I am an anomaly in this industry. While the business outlook looks grim for all
but a few top-producers, I have found a service that I love performing and is
continuing to grow – helping your clients through the intersection of divorce
and mortgage finance. I am truly a blessed and fortunate man.
BUT…YOUR CLIENTS HAVE THE ADVANTAGE
So,
while virtually all other home-owners (borrowers) are at a greater disadvantage
than they were several years ago, YOUR
CLIENTS ACTUALLY HAVE A STRATEGIC ADVANTAGE. They are miles ahead of their
counterparts in the general society. It may not sound very modest but . . .
they have me as a go-to mortgage lender. I have specialized in mortgage lending
to the divorce community for nearly 12 years now.
For
you clients to access this STRATEGIC
ADVANTAGE IN THE HOME FINANCE MARKET they only need one thing…
for
you to tell them “Call Noel Cookman today.”
It’s
that simple.
Your
clients respect you. They listen to what you say. They take your advice. I
know it may not seem like it at times. But, trust me; you are on a professional
pedestal. When you tell them – with confidence and urgency – to call me,
they do it. And their demeanor is remarkably different from those potential
customers who call because of a reference from anyone else, even from a friend.
Noel
Cookman
*Here’s another thing that most people
do not think of – those achievers and top producers (the industry workers who are
appreciated by their customers for performing well and much sought after) are
more apt to shift their talents to another enterprise that rewards them more
handsomely. This creates a “brain drain” of sorts. Think of it this way – we
are moving toward the mortgage industry of Barney Frank’s dreams, that of the
originator who sits in a cubicle, copying information onto forms and complying
with mountains of government regulations and earning $30,000/year. What level of
service and performance can the consumer expect from such an arrangement? I am
not speaking with tongue in cheek. Already, we here of 3 month waits for
regular loan closings at the big banks….those entities who hire cubicle-workers
to take phone calls and process loan applications. (And that is only one of
many problems we are hearing).
No comments:
Post a Comment